Jennifer believes in the transformative power of personal development. With tailored coaching strategies, she helps clients unlock their full potential and achieve their life goals. She uses her passion to bring people out of obscurity. She has discovered that she’s most powerfully positioned to serve the person she once was. She has learned how important it is to have a strong personal brand to attract sponsors for career advancement. It’s easy for sponsors to speak and vouch for you in rooms that you’re not in yet when you have a strong personal brand. It’s not enough for your manager to know and understand your capabilities but you need a broad network that will be your amen corner when your sponsor speaks your name in the room.
Jennifer has been widely recognized throughout the nation for her own personal brand, coined by the phrase “Power Broker” because of her influence and connections. Jennifer has become a well sought out phenomenon when it comes to leadership development personal branding. Jennifer is a highly engaging inspirational speaker whose speaking extends across many industries including health care, churches, nonprofits, chambers, universities, banking, technology, hospitality, marketing and more.
Jennifer developed a passion for personal branding several years ago, when she discovered the value of zooming in and embracing her uniqueness. Her ability to define her brand has accelerated her career path towards opportunities that align with her passion and purpose.
Jennifer Huffman is a Virginia businesswoman and Senior Vice President of Solutions Banking at Atlantic Union Bank, the largest regional bank in Virginia. Jennifer is dedicated to delivering financial wellness solutions to help employees build financial confidence. Her commitment lies in helping businesses implement workplace financial benefits to support their employees, regardless of their financial journey.
Born and raised in Moneta, Virginia, Jennifer developed an early interest in finance and business. She pursued a degree in Business Leadership from Liberty University, while continuing to work in banking, solidifying her passion for helping individuals and businesses achieve financial success.
Jennifer's influence and connections have earned her the title of "POWER BROKER.”
Her reputation extends beyond her successful banking career. In 2022, she was recognized as one of the "Top 20 under 40" by the Lynchburg Business Magazine. She was nationally recognized and received the 2023 Emerging Leader Award by the American Bankers Association. Jennifer's impact on the community is evident through her involvement in various organizations. Additionally, she was recognized in 2024 as the “Citizen of the Year” by the Salem Roanoke Chamber of Commerce, 2024 “Business Person of the Year” by Lynchburg Business, and 2024 ATHENA Leadership Nominee by Roanoke Regional Chamber.
Jennifer's leadership extends beyond her professional role. She serves as The Program Chair for Atlantic Union Banks Women’s Inclusion Network. She serves as Vice Chairwoman of the Board of Directors for HumanKind and chairs the Development Committee. She also holds the title of Centennial Chair of the 2024 American Heart Association’s Roanoke Heart Ball, contributing to cardiovascular research and health-related initiatives. Furthermore, she serves on the Board of Virginia Centers of Inclusive Communities, Lynchburg Regional Business Alliance as Chair of Investor Relations, Goodwill Industries of the Valleys, and is the Mid-Atlantic Region Teen Conference Co-Chair of Jack and Jill of America, Inc.
Jennifer’s unwavering dedication to making a difference in the community, her commitment to financial wellness, and her influential leadership have positioned her as a prominent figure in the banking industry and a respected community leader. With her passion, expertise, and network, Jennifer continues to inspire others and create a lasting impact.
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