Jennifer believes in the transformative power of personal development. With tailored coaching strategies, she helps clients unlock their full potential and achieve their life goals. She uses her passion to bring people out of obscurity. She has discovered that she’s most powerfully positioned to serve the person she once was. She has learned how important it is to have a strong personal brand to attract sponsors for career advancement. It’s easy for sponsors to speak and vouch for you in rooms that you’re not in yet when you have a strong personal brand. It’s not enough for your manager to know and understand your capabilities but you need a broad network that will be your amen corner when your sponsor speaks your name in the room.
Jennifer has been widely recognized throughout the nation for her own personal brand, coined by the phrase “Power Broker” because of her influence and connections. Jennifer has become a well sought out phenomenon when it comes to leadership development personal branding. Jennifer is a highly engaging inspirational speaker whose speaking extends across many industries including health care, churches, nonprofits, chambers, universities, banking, technology, hospitality, marketing and more.
Jennifer developed a passion for personal branding several years ago, when she discovered the value of zooming in and embracing her uniqueness. Her ability to define her brand has accelerated her career path towards opportunities that align with her passion and purpose.
Jennifer Huffman is an accomplished American businesswoman and Senior Vice President of Solutions Banking at Atlantic Union Bank, the largest regional bank headquartered in the lower Mid-Atlantic.
Recognized as a Power Broker, Jennifer is a highly sought-after speaker and respected thought leader whose influence extends well beyond banking, with appearances on national stages. Her professional honors include being named one of Lynchburg Business Magazine's Top 20 Under 40(2022), receiving the Emerging Leader Award from the American Bankers Association (2023), and being honored as Citizen of the Year by the Salem Roanoke Chamber of Commerce (2024), Lynchburg Business Magazine's 50 MOST INFLUENTIAL PEOPLE IN GREATER LYNCHBURG (2026) among other distinctions.
Jennifer is deeply committed to community impact and industry leadership. Her roles include Leadership Council Member at Atlantic Union Bank; Program Chair Emeritus of Atlantic Union Bank's Women's Inclusion Network; Board Chair for HumanKind; Vice Chair and Investor Relations Chair for the Lynchburg Regional Business Alliance; Vice Chair of the Lynchburg Chapter of the Virginia Center for Inclusive Communities; President of the Central Virginia Foundation for Economic Education & Improvement; President of the Mid-Atlantic Bankers School Class of 2026; and External Affairs Chair for Goodwill Industries of the Valleys.
She also serves on the American Bankers Association's Black Bankers Open Committee as Executive Sponsor, advancing career development, peer connection, and mentorship for bankers across the industry.
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